What Is Amazon’s Accelerate Program And Should you Join?
What Is It?
It’s Amazon’s virtual trade show or conference. It’s basically three days of content that Amazon’s largely producing themselves a lot of live sessions. So the kickoff is the fireside chat with Jeff Wilke. He’s the head honcho of Amazon retail and then it’ll be diving deep into some different subcategories and topics that they believe Amazon sellers will find valuable.
Reasons To Join
I would say that you know, if it’s like most Amazon conferences, you’ll get some nuggets. That’ll be worth your attendance. There’s also some on demand content from software vendors and such that are going to be speaking about specific topics as well.
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Should You Have an Ecommerce Website?
The Answer Is Yes, But Why?
Do you need to have an e-commerce website that’s really that the fundamental question and I think my response, you know in a really brief way was something along the lines of, I think when you’re selling on Amazon when you’re competing with other brands and somebody comes on and it’s shopping between your product and between some of those other competitors products there are often times they’re going to look for social proof so they’re going to look for reviews on the Amazon listing. That’s a great source of social proof, but they’re also going to go and do a Google search they may go on Facebook they may go onto Instagram whatever their social media profile of choice is and just try to validate. You’re not that fly-by-night actor. You’re not some unknown, you know seller from the other side of the world, you know, but instead, you know, you are who you say you are I think there’s a value there.
Higher Margins When Selling
The other side, the social proof side and then the other side for me is the fact that you get much higher margins selling directly to Consumer. So at the end of the day, as a marketplace Seller I’m always in the back of my mind thinking, you know, what’s a way to, you know provide of an experience for this customer where they want to come and do business directly with us on our website where we have that higher-margin versus, you know, an Amazon or Walmart when the marketplaces where we may not have kind of the margins.
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How To Leverage External Traffic To Amazon
ManyChat
Let’s talk about Many Chat and how we can leverage Many chat when it comes to reviews. Yeah, So the most popular way is to obviously like give it away for free and do the rebate find buy and then once you get that once they get it for free– well lets just pause right there, I apologize for interrupting, but just for the attendees on the phone. For us that is so simple and everyday, but searchify what was that? And like could we like build out some of that vocabulary? Yeah so we send out the ad on Facebook and then we say “hey get this product for free and in return give us some feedback” and then people will click through a messenger flow and all that says is just go on this search term type this search term in Amazon, go and find the product, bye it, and give us the order ID. And then once you verify the order ID, we are going to reimburse them in some form and once we reimbursed them after 20 days, 18 days whatever it is. We will ask for a review of the product. Most of them, more than not, 50% or more end up believing that review which is really good when a product launches.
How It Helps
So not only are you ranking for that search term, you’re also getting five star reviews in the process. So and that makes it really really amazing for product launches for any other– getting high rankings or any of these really competitive search terms, like for certain categories, you have to do it because it’s so competitive like cause if everyone on the first page is doing it on a large scale like these small guys don’t have any chance of getting on that first page. So some of these people have to do it just to even get on the first page so it’s an option.
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Prime Guidance’s Dashboard And The Benefits Of Using It
Accurate and Precise
This dashboard is actually pulling directly from Amazons API and it refreshes every 12 hours. So this is something that is constantly being refreshed because if you’re a seller that is selling in multiple channels or has multiple Seller Central accounts and all this data everywhere. We have to log into every single one to see how the account is doing. That is very frustrating, especially if you’re a seller that sells a lot of products and having a dashboard as your integrated solution and this is something that you don’t need to always log in and go into into every time this is something that you can just easily open up and see and have all your data and one place and it can you be used as an executive dashboard just showing a high-level information or it can be
low-level information to get in the granular perspective of what products are doing well, where are most of the sells coming from, are there refunds, And things like that.
The Metrics Involved
you can even go with the demographics like right here where it shows sales by region. You can see what cities are where you’re most popular at and where most of your sales are coming from and there are even metrics in there showing how well how many percentage of your orders come from subscribe and save so that could be extremely valuable with 50% of your orders are coming through subscribe and save that’s extremely valuable to get more into it and to develop a better strategy to get more of your people on to subscribe and save because obviously its popular for that item and it just shows the data to make it more relevant and to really understand what– just to give you the data to make an informed decision. It will show you why people are refunding your product and will give you refund reasons and you’ll be able to easily see that cause if something’s– its to show something stands out to you. So if you have a particular refund and if the item you get a lot of refunds for the item being defective that should stand out to you so that way you can make a decision. But if you do it, you’re looking inside the Amazon platform, you have to go through seven different click-throughs and the information is not very easily seen and that’s the whole point of a dashboard is have all your information in one place where you can easily see it.
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The Benefits Of An Amazon Store And How To Use It
The Mistake
I see a lot of people create an Amazon store and it’s just kind of set it and forget it.
They’ll build it and then they’ll launch it and then they’ll walk away
and that is a huge mistake because with that Amazon storefront, we have some incredible Insight that we don’t anywhere else.
The Benefits
So on that storefront we can get demographic data.
We can see who’s visiting we can see what sex they are.,
we can see what age they are,we can see a tremendous amount of demographic data that Amazon doesn’t give us anywhere else.
So for me, I’m always watching that data, I’m seeing who’s interacting with the store. I’m seeing what elements is the store are getting the most interaction. I’m using the storefront that homepage to push products that either
are launching or trying to liquidate, you know, your
feature products should never be the same it should be following the Strategic need of the moment.
When To Make Changes
I personally will review my storefront on a monthly basis.
So I’ll go in and I’ll review it once a month and I encourage our
clients to do the same and to really use it as a marketing
tool not Just a static page.
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