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  • Why You Should Care About Shopify’s New “Shop” App As An Amazon Seller

    What is this new app “Shop” by Shopify and why should you care as an Amazon seller? Well, to start off, this company is a huge competitor for Amazon which means we should probably remind o...

  • Deep Links In Amazon Promotions

    Deep Links, in the context of this article, are links that direct a user into an app instead of a webpage. For Amazon, a simple use case is when you are running external traffic. Instead of a person h...

  • Content Is King

    Some may argue that advertising is king and that ultimately the right pay per click (PPC) strategy is the most critical aspect to a product’s success on Amazon but in truth CONVERSION is king!  W...

  • The Marketplace ‘Flywheel Effect’

    On Google, organic search rankings are based on content, user engagement, inbound linking, technical SEO, etc., not paid search. On Amazon and other marketplaces there is a direct correlation between ...

  • Is There Such A Thing as Set It and Forget It “Touchless” Pricing?

    Maybe… but NOT right now. With all of the concern surrounding price gouging (unethically inflated pricing), you want to make sure to keep your account healthy and stay off the radar. Take a holistic a...

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