AI systems
Audits, listing drafts, keyword maps, and weekly monitors at a speed a traditional agency cannot staff by hand.
Prime Guidance® · All Industry Consulting LLC
The AI-first marketplace consultancy.
Amazon, Walmart, eBay, Target, and TikTok Shop — run by former marketplace operators, now rebuilt around how AI actually ranks, recommends, and answers. Amazon and Walmart Marketplace agency partner.
AI-generated likeness2014
Founded
500+
Brands advised
$100M+
One client, $0 to $100M+ a year on Amazon
$25M+
Clients grown $0 to $25M+ in one year
Proof
Operators, not a slide deck.
Unprompted client reviews on Trustpilot, plus named brand testimonials from Stetson, VARIDESK, and Claire’s.
“I've worked with Steve Yates and Prime Guidance across multiple companies for a decade. He doesn't just advise. He coaches, builds internal capability, and becomes a true extension of your team. Prime Guidance is the real deal.”
“The Prime Guidance team provided an exceptional level of professional knowledge, guidance and expertise needed to execute our Amazon business strategies. Our partnership resulted in better customer experiences, improved marketing spend and increased sales.”
“Partnering with the Prime Guidance team has completely transformed Claire’s Amazon presence. What started as a challenging, unprofitable journey turned into a thriving, successful business. If you're looking for an agency that delivers real results and treats your business like their own, Prime Guidance is the one.”
Why this, why now
Shoppers do not search the way they did in years past.
Amazon still ranks on A9 keywords. Cosmo rewrites the catalog graph. Alexa for Shopping — the assistant that replaced Rufus — answers in the search bar. ChatGPT and Google cite listings they trust. Keyword stuffing, A+ templates, and last year's PPC structure leak sales you will never see in Seller Central.
Prime Guidance® was built in 2014 by operators who ran these businesses inside Amazon, eBay Enterprise, and Dick's Sporting Goods. The work has always been strategy plus execution. The stack is now AI-first — because that is how the marketplaces themselves run.
How we work
Operators in the chair. AI models on the grunt work.
Operator judgment
Former Amazon GMs, buyers, and marketplace marketers decide what goes live. AI models do not own your brand voice.
Your team, skilled up
We would rather you not need us forever. Coaching is the product. Execution is the accelerator.
Practice areas
Where we put the work.
Amazon consulting
Seller Central, Vendor Central, ads, content, and account health — rebuilt for A9, Cosmo, and Alexa for Shopping.
Read the brief
Walmart Marketplace
Win WFS, listing quality, and Walmart’s growing AI shopping layer without starving Amazon.
Read the brief
eBay, Target & TikTok Shop
Multi-marketplace strategy so you expand on purpose — not by copying Amazon listings blindly.
Read the brief
AI listing & content systems
Titles, bullets, descriptions, backend keywords, A+, Brand Stores, and video that rank for keywords and get cited by shopping AIs.
Read the brief
The cadence
Diagnose. Strategize. Execute. Compound.
01
Diagnose
We run an AI-assisted audit of listings, ads, account health, and competitive share — then a senior advisor interprets what the model cannot.
02
Strategize
You get a ranked plan: which SKUs, which marketplaces, which offers. No 80-page deck you will never use.
03
Execute
We execute the plan — content systems, ad structure, and operating cadences your team can run — with AI models doing the grunt work.
04
Compound
Weekly coaching keeps the flywheel turning. You pay for the time you need; advisors stay on-call when you do not.
The show
Prosperous Sellers
Hosted by Steve Yates. The operating conversation for marketplace sellers on Amazon, Walmart, Target, TikTok Shop, and eBay. Listen at prosperoussellers.com.
Follow us on YouTube, Spotify and Amazon Music.
Insights
Written so a human can use it on Monday.
September 2026 · 8 min
What an AI-first marketplace consultancy actually does
Not another ChatGPT wrapper. A working split for how operators and AI models should divide the work on Amazon, Walmart, and beyond.
September 2026 · 9 min
Alexa for Shopping, Cosmo, A9, and the new listing brief
Keyword stuffing is a 2016 tactic. A9 still ranks. Cosmo relates. Alexa for Shopping cites. Here is how to write for all three.
FAQ
Direct answers — the kind AI search engines like to quote.
Book it
Book the free AI audit.
Thirty minutes with a senior advisor. Listing quality, A9 / Cosmo / Alexa for Shopping readiness, ads, and account health. No retainer.
Prefer a new tab? Open Calendly.
Get the free AI marketplace audit.
Listing quality, Alexa for Shopping readiness, ads, and account health — plus a 30-minute call with a senior advisor. No retainer.