Intro
A lot of people will wonder when or if they should make one of their keywords a negative term. The best solution we’ve found is setting some sort of quota the term has to achieve in order for us to keep the keyword.
You Have To Test It
One thing that I like to always do is to look at how many customers have been exposed to an ad of a particular search query and then determine, did I have enough of a chance to see conversions and I didn’t so that might be 20 clicks or whatever it is based on your conversion rate. But if you said something to a minimum and say if I haven’t received any clicks or any purchases and I’ve had this many clicks then I should have by all their measures had at least one conversion.
Results
Look, it’s probably not a good term to continue with let’s stop spending money on those and if there’s something that, it’s just a no-brainer you don’t have to wait for any clicks I mean, it could be just one impression and you realize that’s oh my gosh Amazon automated bids are trying to to find this term or spending money on this term. That is not a fit. I need to add that in negatives right away. I didn’t think to have it ahead of time learn fast and save that money.
