Correlation
Anytime I see something that’s getting a lot of Impressions but very few clicks There’s two things that are going– that I’m immediately going to question. Is it a relevant term? So for example, if you’re advertising I’m just looking at my desk here, and someone searches for a mouse and you end up showing a picture of a calculator Yes, it’s somewhat correlated. It’s relevant same type of user but the reality is it’s not what they were looking for. You’re going to get impressions originally, but you’re not going to get clicks. So it’s because you’re targeting the wrong keywords in that case, you’re not narrow enough in your search. But in other cases it’s your product image may not be compelling.So I would really want to look at what is that main image looks like suggesting that our clients test with like a pick fu if it’s not already live and if it is live doing so A/B testing through a solution like split li2te to really compare which of 2 main images is actually producing better results and what I think that is often a failure on that front when you talk talk main images is How do you– a lot of people just follow what everybody else is doing. Well, everybody else is showing a bottle with a box behind it, I need to do the same.
