The Answer Is Yes, But Why?
Do you need to have an e-commerce website that’s really that the fundamental question and I think my response, you know in a really brief way was something along the lines of, I think when you’re selling on Amazon when you’re competing with other brands and somebody comes on and it’s shopping between your product and between some of those other competitors products there are often times they’re going to look for social proof so they’re going to look for reviews on the Amazon listing. That’s a great source of social proof, but they’re also going to go and do a Google search they may go on Facebook they may go onto Instagram whatever their social media profile of choice is and just try to validate. You’re not that fly-by-night actor. You’re not some unknown, you know seller from the other side of the world, you know, but instead, you know, you are who you say you are I think there’s a value there.
Higher Margins When Selling
The other side, the social proof side and then the other side for me is the fact that you get much higher margins selling directly to Consumer. So at the end of the day, as a marketplace Seller I’m always in the back of my mind thinking, you know, what’s a way to, you know provide of an experience for this customer where they want to come and do business directly with us on our website where we have that higher-margin versus, you know, an Amazon or Walmart when the marketplaces where we may not have kind of the margins.
