I see a lot of people create an Amazon store and it’s just kind of set it and forget it.
They’ll build it and then they’ll launch it and then they’ll walk away
and that is a huge mistake because with that Amazon storefront, we have some incredible Insight that we don’t anywhere else.
So on that storefront we can get demographic data.
We can see who’s visiting we can see what sex they are.,
we can see what age they are,we can see a tremendous amount of demographic data that Amazon doesn’t give us anywhere else.
So for me, I’m always watching that data, I’m seeing who’s interacting with the store. I’m seeing what elements is the store are getting the most interaction. I’m using the storefront that homepage to push products that either
are launching or trying to liquidate, you know, your
feature products should never be the same it should be following the Strategic need of the moment.
When To Make Changes
I personally will review my storefront on a monthly basis.
So I’ll go in and I’ll review it once a month and I encourage our
clients to do the same and to really use it as a marketing
tool not Just a static page.