Are You Taking Advantage Of Amazon Posts?
It Keeps getting Better
So, you know at the end of the day it’s one of those tools where Amazon is just updating it constantly and a few weeks ago, they updated it to include carousels and they updated it to include scheduling post. So I can’t tell you how highly I encourage every attendee every client, take advantage of it I mean its rare that Amazon gives us something for free and the visibility on those posts is phenomenal. So what I’m doing with all of our clients that I’m working with is we’re looking at, okay what is our post strategy for the rest of the year and then how quickly can we get it in there so that we don’t have to think about it anymore.
Easy To Use
Now that we can schedule it ahead of time. Let’s get those posts schedule to the end of the year and then it’s not going back and having to check on it and you know double check and I have 1 client I was speaking to actually earlier today who I think is super smart in what she’s doing and she is posting a few every day and she set it up in such a way. So their social media team is literally feeding their content into her Amazon, you know administrator and then the amazon administrator is just taking it and putting in a post. So as the social media team is creating their content calendar, they’re just sharing it into Amazon. No additional operational cost no extra content creation, it’s awesome.
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Why You Need Videos On Your Amazon Product Page
See For Yourself
Videos are becoming more and more important, as you can see right here. I did an Amazon search for exercise equipment and right here. It shows videos related to your search so videos are constantly getting more and more– and these are just videos off the off the product pages. So it’s definitely worth having a video now that it’s even getting a whole entire row of real estate at this point.
The Payoff
Like they could put products here, but instead they put videos so these guys are getting double exposure now, so if they’re products here and here that these guys have two slots Now within Amazon, so it’s definitely worth having a video on your product page.
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What Is Amazon’s Accelerate Program And Should you Join?
What Is It?
It’s Amazon’s virtual trade show or conference. It’s basically three days of content that Amazon’s largely producing themselves a lot of live sessions. So the kickoff is the fireside chat with Jeff Wilke. He’s the head honcho of Amazon retail and then it’ll be diving deep into some different subcategories and topics that they believe Amazon sellers will find valuable.
Reasons To Join
I would say that you know, if it’s like most Amazon conferences, you’ll get some nuggets. That’ll be worth your attendance. There’s also some on demand content from software vendors and such that are going to be speaking about specific topics as well.
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The Amazon Attribution Tool And How It Can Help You
Amazon Attribution and Social Media
There are lots of different ways you can structure it.
And if you’re planning on using it for Instagram advertising for Facebook advertising or you’re planning on doing it organically or anything else like that just really important to kind of segment those out. So that way Amazon attribution is a really good tool to really see what channel is working the best for you. So if say if you do an Instagram organic post versus an Instagram advertising post you want to see the difference between which people are purchasing and which people aren’t and it’s really important to make that distinction and Amazon attribution could be a really good tool to figure out what channel is working the best for you. Or even what type of content right?
Leverage Promotional Codes To Help Sales
Yeah. Yeah, especially for the content you’re creating and all those different things and I like to use them with promotional codes. That’s where I see the most use of them because having that promotional code is really
vital to gate basically encourage the sale. I like using them with promotional codes and there’s a lot of different ways you can do that but having Amazon attribution in there is really important.
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The Benefits Of An Amazon Store And How To Use It
The Mistake
I see a lot of people create an Amazon store and it’s just kind of set it and forget it.
They’ll build it and then they’ll launch it and then they’ll walk away
and that is a huge mistake because with that Amazon storefront, we have some incredible Insight that we don’t anywhere else.
The Benefits
So on that storefront we can get demographic data.
We can see who’s visiting we can see what sex they are.,
we can see what age they are,we can see a tremendous amount of demographic data that Amazon doesn’t give us anywhere else.
So for me, I’m always watching that data, I’m seeing who’s interacting with the store. I’m seeing what elements is the store are getting the most interaction. I’m using the storefront that homepage to push products that either
are launching or trying to liquidate, you know, your
feature products should never be the same it should be following the Strategic need of the moment.
When To Make Changes
I personally will review my storefront on a monthly basis.
So I’ll go in and I’ll review it once a month and I encourage our
clients to do the same and to really use it as a marketing
tool not Just a static page.
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