Something that I’ve seen a lot of success with indirect with consumer is really leveraging kind of Ambassador programs, getting some of your best customers your most loyal customers and honestly, if that could be an entire hour long call how that works so we’re not going to go into that long story short is having a program in place where you have an intimate relationship with some of your customers and then you can start soliciting them for high-value such as video content and I’ve seen some really really cool videos on Amazon where they are taking video testimonials from their customers and stringing them back to back to back and it’s just an amazing social proof piece. So and I’m looking at these products videos you have kind of like the infographic let’s talk about the product. You have the hey, let’s talk about the company itself. Cause some companies have some really cool names.
Embrace Who You Are
Are you made in America manufactured in America? Are you women owned? minority-owned? veteran-owned? Here’s a great place to share that story as long as it’s allowed. And then we also have kind of sharing some of these customer testimonial videos in a social proof aspect of it. So it’s not like everyone on the call, its not cut and dry. It’s not simple. It’s not like here is the one way to do it…
See For Yourself
Videos are becoming more and more important, as you can see right here. I did an Amazon search for exercise equipment and right here. It shows videos related to your search so videos are constantly getting more and more– and these are just videos off the off the product pages. So it’s definitely worth having a video now that it’s even getting a whole entire row of real estate at this point.
Like they could put products here, but instead they put videos so these guys are getting double exposure now, so if they’re products here and here that these guys have two slots Now within Amazon, so it’s definitely worth having a video on your product page.
People LOVE Visuals
As far as the importance of A+ content, you know in my opinion customers do not like to read anymore and I’ll say this too, if you only have a description please at least take the time to do an HTML description because doing this to block a paragraph text. I haven’t talked to anybody, family friends or otherwise that I pulled to ask a question of do you read that and what they’ll say is that if they see a sentence they feel like it’s a joke and if they see a blurb of text they just see it and go ugh and don’t read it but people are very visual. So, you know, give them what they want through the A+ content.
How Important Is A+ Content
I think it in order of importance on a on a product detail page. The first thing is going to be your your title and your main image because that’s what people are going to see what they do a search that’s going to have them clicking into your into your listing. then its going to be the reviews. So you know I think reviews or are, have to be just as important as title and main image. So once they get to your listing though, it’s the secondary images the video, It’s the bullet points, how you how you word the bullet points to draw their attention there, but after that, it’s got to be the A+ content is what’s important.
The Answer Is Yes, But Why?
Do you need to have an e-commerce website that’s really that the fundamental question and I think my response, you know in a really brief way was something along the lines of, I think when you’re selling on Amazon when you’re competing with other brands and somebody comes on and it’s shopping between your product and between some of those other competitors products there are often times they’re going to look for social proof so they’re going to look for reviews on the Amazon listing. That’s a great source of social proof, but they’re also going to go and do a Google search they may go on Facebook they may go onto Instagram whatever their social media profile of choice is and just try to validate. You’re not that fly-by-night actor. You’re not some unknown, you know seller from the other side of the world, you know, but instead, you know, you are who you say you are I think there’s a value there.
Higher Margins When Selling
The other side, the social proof side and then the other side for me is the fact that you get much higher margins selling directly to Consumer. So at the end of the day, as a marketplace Seller I’m always in the back of my mind thinking, you know, what’s a way to, you know provide of an experience for this customer where they want to come and do business directly with us on our website where we have that higher-margin versus, you know, an Amazon or Walmart when the marketplaces where we may not have kind of the margins.
Anytime I see something that’s getting a lot of Impressions but very few clicks There’s two things that are going– that I’m immediately going to question. Is it a relevant term? So for example, if you’re advertising I’m just looking at my desk here, and someone searches for a mouse and you end up showing a picture of a calculator Yes, it’s somewhat correlated. It’s relevant same type of user but the reality is it’s not what they were looking for. You’re going to get impressions originally, but you’re not going to get clicks. So it’s because you’re targeting the wrong keywords in that case, you’re not narrow enough in your search. But in other cases it’s your product image may not be compelling.So I would really want to look at what is that main image looks like suggesting that our clients test with like a pick fu if it’s not already live and if it is live doing so A/B testing through a solution like split li2te to really compare which of 2 main images is actually producing better results and what I think that is often a failure on that front when you talk talk main images is How do you– a lot of people just follow what everybody else is doing. Well, everybody else is showing a bottle with a box behind it, I need to do the same.