Something that I’ve seen a lot of success with indirect with consumer is really leveraging kind of Ambassador programs, getting some of your best customers your most loyal customers and honestly, if that could be an entire hour long call how that works so we’re not going to go into that long story short is having a program in place where you have an intimate relationship with some of your customers and then you can start soliciting them for high-value such as video content and I’ve seen some really really cool videos on Amazon where they are taking video testimonials from their customers and stringing them back to back to back and it’s just an amazing social proof piece. So and I’m looking at these products videos you have kind of like the infographic let’s talk about the product. You have the hey, let’s talk about the company itself. Cause some companies have some really cool names.
Embrace Who You Are
Are you made in America manufactured in America? Are you women owned? minority-owned? veteran-owned? Here’s a great place to share that story as long as it’s allowed. And then we also have kind of sharing some of these customer testimonial videos in a social proof aspect of it. So it’s not like everyone on the call, its not cut and dry. It’s not simple. It’s not like here is the one way to do it…