The Benefits Of An Amazon Store And How To Use It
The Mistake
I see a lot of people create an Amazon store and it’s just kind of set it and forget it.
They’ll build it and then they’ll launch it and then they’ll walk away
and that is a huge mistake because with that Amazon storefront, we have some incredible Insight that we don’t anywhere else.
The Benefits
So on that storefront we can get demographic data.
We can see who’s visiting we can see what sex they are.,
we can see what age they are,we can see a tremendous amount of demographic data that Amazon doesn’t give us anywhere else.
So for me, I’m always watching that data, I’m seeing who’s interacting with the store. I’m seeing what elements is the store are getting the most interaction. I’m using the storefront that homepage to push products that either
are launching or trying to liquidate, you know, your
feature products should never be the same it should be following the Strategic need of the moment.
When To Make Changes
I personally will review my storefront on a monthly basis.
So I’ll go in and I’ll review it once a month and I encourage our
clients to do the same and to really use it as a marketing
tool not Just a static page.
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Why You Need Amazon Posts To Help Increase Amazon Sales
Amazon’s New Feature
New Amazon posts and how that could really be utilized as
part of their advertising strategy and the fact that it’s a no cost initiative.
I think it’s important for clients to understand
that. Would you mind giving an example of what posts look like for
those that don’t know and just kind of walking through where they
could expect to see it and some some general insights there.
Yeah, so this is like a normal product page on mobile this is on a mobile phone.
And if you scroll down to the bottom of almost any product page at
this point. At the very bottom there will be related posts, right here.
And this is where a user and this is all free.
It’s part of the beta program of Amazon. and this is all going to be at
the bottom of your competitors pages and your pages, and it’s sorted by
like related by date.
So how soon these people have posted but you can click on these and
interact with them and go to even a post feed that represent almost
like Instagram, it looks very very similar to Instagram and it’s an
all you have to do is just go to the product.
You just show product right here and you click on it and then that’s it.
Free Traffic To Product Page
And then each of these product pages will have these posts and
it’s really important that you start at least posting on these so
you can be on your competitor’s product page for free. That’s the
best part you can get thousands of Impressions and many hundreds of
Click through– a hundred clicks just for free just by posting on these
so it’s definitely worth especially if you’re already posting on
Instagram, you must post on Amazon posts like that,
if you’re already doing that, it’s basically one more step and you can
get that extra engagement that extra engagement to your page.
And so it makes sense.
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Why You Should Care About Shopify’s New “Shop” App As An Amazon Seller
What is this new app “Shop” by Shopify and why should you care as an Amazon seller?
Well, to start off, this company is a huge competitor for Amazon which means we should probably remind ourselves about the saying, “Stay close to your friends but closer with your enemies”. Why is that relevant? Because this platform has the potential to be an extraordinary resource as a marketing supplement to expand your business, boost your profit, and bring in more consumers. Shop helps you to work smarter, not harder. As sellers, it’s essential to know the right resources to leverage and Shop definitely has lots of potential.
What Is Shop?
According to Shopify, “Shop is a powerful mobile space that serves spam-free recommendations, just for Shopify stores. This built-in feed makes it easy for customers to browse the latest and filter by location, all while prompting repeat business for you” (Shopify.Com)
The goal of Shop is to help consumers keep finding products that they love and help sellers grow their business in the most efficient and profitable way. This is huge. This is also why we should care.
According to Prime Guidance Sr. Consultant, Sprigley Allen, a highly experienced internet marketer & growth hacker, he mentions that “in essence, Shop gives amazing feedback in regards to when your packages are arriving, provides great pictures, and even shows you a map that specifically tells you exactly where your product is which is so powerful, different, and definitely useful to consumers”
One great feature to Shop is the fact that it shows you every order for Amazon and any other interactions that you’ve had with Amazon stores. Then, when you click on the brands you have ordered from previously, you can instantly be taken to their shops which is the equivalent to an Amazon storefront.
Shop by Shopify shows you your latest purchases and recommends products from the storefront based on what you previously purchased. Shopify Shop customizes recommendations for each individual consumer based on what someone has bought in their past from their favorite shops and product brands.
According to TechCrunch.Com, “the additions include Shopify Balance, which Chief Product Officer Craig Milled described as an attempt to rethink the bank account in a way that’s better suited to a business’ needs. ‘The traditional products offered by banks were created in a world that’s very different,’ Miller said. ‘We went back to first principles of how they should be designed.'”
So Shopify Balance is a merchant account with no fees and no minimum balances. Miller said that ‘initially,’ the only funds in the account will come from Shopify payments – merchants won’t be able to deposit additional money, but they will be able to log in, track cash flow and pay bills. The account comes with a debit card (virtual or physical), and Shopify said it will also offer cashback rewards and discounts on expenses like shipping and marketing” (TechCrunch).
Why is Shops Great For Amazon Sellers?
Well, it’s important to note that Shops competes with Amazon through their practical shops functionality that is specially designed by them. This is something that is unique to this particular app that Amazon doesn’t offer their consumers.
Sprigley Allen mentions, “Shopify is proactively helping vendors to cross-sell, up-sell, and to continuity sell. Amazon doesn’t do that for us too much so this is extremely handy.”
Although it may take time for Shopify to ramp up their Shop app, it is a big step forward and Shopify stores immediately benefit from this without additional effort. We believe that this is simply one more reason to leverage Shopify for your e-commerce website.
We have long been a believer that Amazon sellers need to diversify their sales channels, and having your own e-commerce website is expected by customers these days. Not only does Shopify make e-commerce easy, but their integrations with key marketplaces and now their Shop app, make it a compelling platform for many sellers.
A huge key factor that will help is paying attention to where consumers are being drawn too. Follow them and they’ll end up following you in the end. People are following this platform, so you should too! That’s why you should care about the new app Shop by Shopify!
Author | Claudia Yates, Marketing Specialist
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