Amazon’s New Feature
New Amazon posts and how that could really be utilized as
part of their advertising strategy and the fact that it’s a no cost initiative.
I think it’s important for clients to understand
that. Would you mind giving an example of what posts look like for
those that don’t know and just kind of walking through where they
could expect to see it and some some general insights there.
Yeah, so this is like a normal product page on mobile this is on a mobile phone.
And if you scroll down to the bottom of almost any product page at
this point. At the very bottom there will be related posts, right here.
And this is where a user and this is all free.
It’s part of the beta program of Amazon. and this is all going to be at
the bottom of your competitors pages and your pages, and it’s sorted by
like related by date.
So how soon these people have posted but you can click on these and
interact with them and go to even a post feed that represent almost
like Instagram, it looks very very similar to Instagram and it’s an
all you have to do is just go to the product.
You just show product right here and you click on it and then that’s it.
Free Traffic To Product Page
And then each of these product pages will have these posts and
it’s really important that you start at least posting on these so
you can be on your competitor’s product page for free. That’s the
best part you can get thousands of Impressions and many hundreds of
Click through– a hundred clicks just for free just by posting on these
so it’s definitely worth especially if you’re already posting on
Instagram, you must post on Amazon posts like that,
if you’re already doing that, it’s basically one more step and you can
get that extra engagement that extra engagement to your page.
And so it makes sense.