Deep Links, in the context of this article, are links that direct a user into an app instead of a webpage. For Amazon, a simple use case is when you are running external traffic. Instead of a person having their web browser open and having to log in, it opens their Amazon Shopping app where all they need to do is check out.

Some of our consultants have used a tool called URL GENIUS to accomplish this. The applications go beyond Amazon. URL GENIUS, for example, can link into other popular apps such as Spotify, Facebook, Tik Tok etc. 

Deep links are something that every marketer should know how to use. As the number of mobile users now soar over desktop, we must adapt to the phone display now. When someone clicks on a link they are sent to the URL. Pretty obvious right? Well, if you are selling on Amazon, Walmart, or any other major platform like Amazon and send someone a link, then it will open in the internet browser, not the app.

Why does this matter?

The answer is that everyone that uses a phone loves apps, not websites. When you send them a link, they are not logged in their browser. This means that if you send them a link, they will need to login and authenticate their browser which creates a lot of unnecessary steps for the customer.

That’s where deep links come in to play.

Now you send them a link that will open in the app natively where they will already be logged in to purchase your product without any added steps!

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Author | Sprigley Allen, Senior Consultant