Adapting for Growth

Large companies like Amazon and Google have constantly been making changes in how users interact with their platforms. As users continue to choose mobile over desktop, these companies must adapt. Google is making the desktop search results more and more like the mobile experience because of this shift of consumers migrating from desktop to mobile. The year of 2015 was the first year that mobile usage passed desktop usage.

This is important because, as advertisers and marketers, we need to adapt to the large shift that is occurring. People will always choose convenience over everything else and this is why Amazon is so successful with their large assortment and fast deliveries. Customers are now purchasing through Alexa’s and Google homes which means if you are not the #1 result, you will not capture sales through voice-activated purchases. This is why the brand is so important now.

Saying “Hey Alexa, order me soap”

is a lot different from …

“Hey Alexa, order me Dove Soap”

That brand name in the mix made an enormous difference because Amazon can pick who wins the “order me soap” but the customer decides when they say order me “dove soap”. The key to winning future sales is by increasing your brand awareness and consumer following. First, there was a huge shift from desktop to mobile, but now purchasing has been shifting toward voice searches, especially through voice-activated devices. Make sure your business thrives from these changes. Brand is more important than it ever. Grow your brand, Grow your business.

If you have questions about selling on Amazon, optimizing your listings and advertising campaigns to peak performance, please contact Prime Guidance for a free account consultation at info@primeguidance.com.

Author | Victor Dwyer, Marketing Specialist