What Is This About?

Recently Amazon has come out with a new policing mechanism to check your main images to make sure they are TOS compliant. If they don’t comply with the rules Amazon has set, your listing may face suspension or other punishments.

Listings Are Getting Suppressed

What I’ve been noticing is that Amazon is going after our images with a real Vengeance right now and I actually do have confirmation from within Amazon not through Prime Guidance, but through just a close friend of mine that they are proactively launching a new policing mechanism to make sure that all of the main images within Amazon are going to be Amazon TOS compliant. So when you’re looking at your listing and I’m guilty of it, I’ve certainly put additional things in my main image to try and increase click-through rate to try and increase, you know, can I differentiate my product from the rest of the results on the on the search results page but some of those listings that I have done that on are currently suspended and I have a number of clients who have had products that are very deeply impacted by this. One of those clients was is large enough that they have an Amazon representative internally that works, you know directly with them. She was able to confirm everything that I just said that they are doing a sweep. They do want to please says Main images. They do want to you know have a consistent experience for customers and they’re Also catching a lot of supplemental images in that sweep.

Check All Of Your Images

So even though they’re targeting the main images the hero images if you have infographics, if you have kind of embellished images on your listing, you may get caught up in the sweep… So make sure you’re staying on top of it. This is a great use case for having a change tracking software something that we encourage all of our clients to have so that they’re actively watching their listing they’re seeing if images are going missing if the title is changing if the fulfillment methods changing so be on your toes, this is a big deal to Victor’s point the clients that are impacted right now were already into six figures in lost Revenue.

How To Fix The Problem

So it’s a very big deal and what the advice I got from Amazon, If you do run into the situation is that use your internal Amazon rep if you have one They’re going to have the best ability to remedy and fix the situation. And then if you do not have an internal Amazon rep, then you’re going to need to open cases in addition to Re-uploading the videos on the back end of your Seller Central and that you should anticipate it taking up to a couple of weeks before you get those images back live again. So for anybody who has main images that are embellished, this is Food For Thought there’s not a guarantee that you’re going to get caught there never is but I would put a 90% plus certainty that they’re doing a heavy sweep on Main images being just a picture of your product with a white background around it exactly according to Amazon TOS.