Video Engagement Metrics:
Videos have always increased conversion rates on Amazon in Seller Central but now Amazon is finally revealing the metrics to support it. As of February 26, 2020, the viewership metrics for your videos are now available for viewing in the Video Management Library. Amazon sellers are able to track your views and review your engagement data in order to create influential content towards customer purchases.
Coming Soon:
Starting on March 15, 2020, Amazon will start requiring a long-term storage fee for inventory clean up. For further details, see FBA long-term storage fees. According to Amazon, “If you remove units of an ASIN that would be subject to long-term storage fees at the next inventory cleanup date, you won’t be able to send us more units of that ASIN for three months after that date. The exception is your inventory of that ASIN falls below our projection of its sales for the next eight weeks”
