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October 21, 2025

Tag: Marketing

Special Amazon Certifications

Friday, 29 March 2019 by Prime Guidance
Appeal to business customers trying to fulfill specific pay goals by adding your certifications. By taking part within the Credentials and Certifications program, sellers will distinguish themselves to Amazon Business customers.  Examples of the sort of diversity credentials supported nowadays include registered Small Business, Women-Owned Business, Minority-owned Business, and Veteran-Owned Business.
The Credentials and Certifications program supports diversity credentials at each the National and State level within the U.S. Credentials are flaunted to Amazon Business customers on sellers’ Amazon Business Profile, Product Detail, and provide Listing pages. Amazon Business customers may also refine their product search by certification kind.

Diversity certifications

National examples include:

  • Registered Small Business
  • SBA Certified
  • Women, Minority, or Veteran Owned

State examples include:

  • TX: HUB – Historically Underutilized Business
  • WA: MBE – Minority Business Enterprise
  • VA: SWaM – Small, Woman-owned, and Minority-owned Businesses

Quality certifications

Examples include:

  • ISO 9001:2008 – Quality Management Systems – Requirements
  • ISO 14001:2004 – Environmental Management Systems – Requirements
  • AS9100C – Quality Management Systems – Aviation, Space, and Defense
More Info

https://sellercentral.amazon.com

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CapCon 2019

Thursday, 31 January 2019 by Prime Guidance

Prime Guidance enjoyed visiting with friends and colleagues at the  Capitalism.com CapCon 2019 Conference January 17 th-23 rd. For those that have not attended, this conference is all about fueling the entrepreneur in you and motiving you to grow faster. A few of the big takeaways for me, where the importance of focusing on family first and prioritizing your own health as well in order to be a better leader and make a bigger impact within our companies and our lives. I also heard the importance of having a vision for your company, and the need to openly communicate the vision across the entire organization. We got a lot out of it, and hope you did too. Hope to see you there next year.

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